Business Development Center (BDC) Manager - San Diego Harley Davidson in San Diego, CA at Sonic Powersports
Date Posted: 7/16/2026
Job Snapshot
San Diego, CA 92117
About
San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
Job Description
The BDC Manager is responsible for leading and managing the dealership’s Business Development Center operations, including inbound and outbound customer communications, lead management, appointment setting, and customer retention initiatives. This role ensures exceptional customer experience while maximizing showroom traffic and sales opportunities for the dealership.
The ideal candidate is highly organized, performance-driven, customer-focused, and passionate about motorcycles and the Harley-Davidson lifestyle.
Key Responsibilities
Leadership & Team Management
- Establish daily, weekly, and monthly performance goals
- Monitor employee productivity, call quality, and appointment performance
- Conduct regular coaching sessions and performance evaluations
- Foster a positive, high-energy, customer-first culture
Lead Management
- Oversee all internet, phone, text, social media, and walk-in lead follow-up
- Ensure all leads are responded to promptly and professionally
- Manage CRM processes and maintain accurate customer records
- Develop and improve lead conversion strategies
- Track appointment show rates and sales conversion metrics
Customer Experience
- Deliver exceptional customer service aligned with dealership and brand standards
- Ensure timely communication with prospective and existing customers
- Resolve customer concerns professionally and efficiently
- Support customer retention and reactivation campaigns
Sales Support
- Assist with promotional campaigns, dealership events, and community outreach
- Help drive revenue growth through effective customer engagement
Reporting & Performance Tracking
- Analyze KPIs including:
- Lead response time
- Appointment set rate
- Appointment show rate
- Sales conversion
- Customer satisfaction scores
- Prepare reports for dealership leadership
- Recommend operational improvements based on performance data
- 3+ years of automotive or powersports BDC, sales, or customer service management experience preferred
- Previous dealership experience strongly preferred
- Strong leadership and team-building skills
- Excellent communication and interpersonal abilities
- Experience using CRM systems and dealership software
- Ability to multitask in a fast-paced environment
- Strong organizational and analytical skills
- Passion for motorcycles and customer engagement preferred
Compensation & Benefits
- Competitive base salary plus performance bonuses
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts
- Career growth opportunities
- Fun, fast-paced dealership environment
Work Environment
This position operates in a professional dealership environment and may require evenings, weekends, and event participation based on dealership business needs.
Sample KPIs
- 90%+ lead response within 15 minutes
- 65%+ appointment set rate
- 55%+ appointment show rate
- Increased customer retention and repeat business
- Monthly sales and service traffic growth
Income potential is $50K - $60K annually.
Perks & Benefits:
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off, Increases with Tenure
- Closed on Thanksgiving & Christmas
- Employee Pricing on Vehicles, Parts & Service
- Free & Discounted Gym Memberships
- Travel Discounts on Hotels, Flights & Rentals
- OEM Certification & Paid Manufacturer Training Opportunities
- Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.